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Description: Recently upgraded to include Mintel Global Navigator as well as Mintel Reports. These market research reports now cover approximately 54 countries and 22 industries. The reports cover a variety of sectors including consumer goods, travel and tourism, financial industry, internet industry, retail, and food and drink. Reports discuss market drivers, market size and trends, market segmentation, supply structure, advertising and promotion, retail distribution, consumer characteristics, and market forecasts. One can use the drop down box in the upper right to choose a country or select all countries before entering a search term.

Tip: Academic library licenses for Mintel do not permit 'single-click' downloading of entire reports: report sections may be saved or printed out section-by-section, or multiple sections (from different reports) may be saved into the 'report basket' and saved from there as a single merged file.

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Access:  UNC-CH campus. Students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account may access from off-campus.  (instructions)
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New users must create a free account profile to be used each time Mintel is accessed. Profile must use UNC email address.