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Passport GMID (Global Market Information Database)


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Description:

Contents:

1) Industry data - multi-country relational database of market and category sizes, market shares, distribution patterns, sales forecasts and other measurements relevant to each sector.
2) Country reports - in-depth analysis reports on both developed and emerging national markets. Each report provides qualitative commentary on sales trends, new product and marketing developments, consumer preferences, national company and brand competition and market strategies, and the views and assumptions underlying national sales forecasts.
3) Global reports assessing the key issues affecting international market performance, with a focus on important developments by product sector and big picture competition strategy.
4) Company profiles - analytical profiles of the top international players in the industry, compiled in a standardized format for cross analysis.
5) Comment - articles and presentations on key themes and discussion topics around the dynamics of the category.

Full text: yes
Access:  UNC-CH campus. Students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account may access from off-campus.  (instructions)
Note(s):  You will be asked to login. On-campus access is limited to current students, faculty, and staff or AHEC users affiliated with UNC-CH with an AHEC Digital Library account.
Medium:  web
Coverage:  Some Data Current Few Years Only; Some Historic Data to 1977
Updated:  Irregularly
Language:  English